lipservice
world
cheering you on •
cheering you on •
content • social • creators • community •
content • social • creators • community •
I HELP THE BEAUTY INDUSTRY SHOW UP ONLINE MORE EFFECTIVELY.
Hey babes! 👋🏼 I'm Sonia - your certified marketing strategist and Internet Cheerleader™ with over a decade of experience running campaigns for beauty brands you definitely have in your makeup bag right now (think IT Cosmetics, Kiehl's, and Clarins) to name a few.
After years of producing content, casting creators and managing millions in campaign budgets, I've developed a data-driven but deeply human approach to digital marketing. I believe in elevating brands through education and showing them exactly how digital marketing fuels their growth.
My expertise spans consumer marketing strategy, social media, digital analytics, and effective content creation - all with a focus on beauty and wellness brands.
When I'm not geeking out over analytics or cheering on my creator community, you can find me testing every new beauty launch (it's research, I swear!) and probably recording content about it. Chasing my 2yr old around the streets of Manhattan or testing out a new recipe in my kitchen.
Beauty Brand Magic ✨
Lipservice World is where innovative beauty and wellness brands come to shine on social. With over a decade of turning products into must-haves (and creating those "where did you get that?!" moments), we understand what makes beauty lovers double-tap, save, and shop.
From Instagram's early days to today's TikTok FYP algorithm, we've mastered the art of reaching every beauty enthusiast—whether they're discovering makeup through YouTube or perfecting their signature look on Pinterest. Our secret? We don't just understand trends, we help create them.
Let's transform your brand into the next beauty obsession.
CREATOR CATALYST 🪄
Ready to transform your content from passion project to profit? Whether you're just starting out or ready to land those dream brand collabs, I’ve got the insider knowledge to help you shine.
Join my thriving community of 200+ creators for free, or take your journey to the next level with my premium offerings. With over a decade of experience managing millions in brand budgets (hello, Clarins and Mugler Fragrances!), I know exactly what it takes to catch a brand's eye—and get that contract signed.
No more guessing about rates or stressing about pitches. Let's get you showing up online with confidence and yes... getting PAID for your magic. 💰
creators—you came looking for a solution here’s how i solve your problems
brand ready audit
Let me be your beauty industry fairy godmother and transform your profile through the lens of someone who's spent a decade casting creators.
You'll get a personalized audio recording packed with actionable changes for your bio, content style, and overall strategy. There’s nothing more valuable than someone who has paid creators for over 10 years giving you advice and feedback on your profile!
highgloss
Highgloss is the first community created exclusively for influencers and creators dedicated to monetizing in the beauty industry featuring:
Monthly - Workshops & Master Classes
Weekly - Live Coaching Calls
Daily - Community Support
full glam mentorship
Ready to turn your creator journey into a thriving business on the double? My signature mentorship program gives you direct daily access to my decade of industry expertise through personalized feedback, rate negotiations, strategy, and the accountability you need to level up faster than those around you.. Essentially you have me in your pocket as your on-demand guide, mentor, cheerleader, manager and creative partner.
“As a new beauty content creator, I am so grateful to have gained valuable feedback from an experienced professional.”
"I was extremely pleased with my profile audit from Sonia. She provided an extremely thorough review of my content and gave me actionable, specific insight that I have been working towards implementing. As a new beauty content creator, I am so grateful to have gained valuable feedback from an experienced professional in the beauty creator space. I absolutely would recommend her services to anyone looking for honest and practical solutions to improve their brand and social media content."
brands—tired of working with green generalists here’s how i take you to the next level
Content That connects
Your favorite beauty brands trust us with their social presence because we get it. From strategy and content creation to staying on top of those lightning-fast TikTok trends, we handle it all. Plus, our community management keeps your audience engaged and coming back for more.
Partnerships That Pop
After a decade of matching brands with creators (and millions in campaign budgets later), we know exactly how to navigate the evolving creator landscape. Whether you're looking to work with next-gen nano influencers or established beauty voices, we'll build your perfect strategy—from gifting programs to affiliate partnerships and paid campaigns.
beyond the event
Press days, pop-ups, and trade shows shouldn't be one-and-done content opportunities. Let's turn these moments into a content goldmine with a social-first strategy that keeps giving long after the event wraps. Our approach ensures you walk away with a robust content library that serves your channels for months to come.
“She knows exactly what she's doing and what works, so why not leave it up to the expert? ”
“Not only did she give us great content, but she was also incredibly professional. She was on top of everything. Her communication leading up to (and after) the event was excellent, and she helped us lay out a plan for the day regarding what type of content we wanted—and she stuck to it perfectly. She was punctual on the day of the show and she knew exactly what she was doing as she interviewed people.
An investment in her services is a wise way to delegate. She knows exactly what she's doing and what works, so why not leave it up to the expert? I look forward to working with her in the future!”
Adriana Perez-Nakamura, Marketing DiamondTome
free sample
free sample
free sample: smart scripts
If there’s a free sample at Costco or Trader Joe’s, you better believe I’m going to be grabbing one. Who doesn’t want to sample the goods for free?!
Drop your info below and get a taste of what my magic touch can offer with Smart Scripts. 7 Battled Tested Communication Templates for Creators who are unsure about how to professionally and effectively talk to brands. Whether it’s saying No, requesting a gift, or negotiating rates, this free download will help you get more confident in how you communicate with brands.
